Freicom clears the way for Raiffeisen
Once again this year, Freicom is designing the annual reports for the Raiffeisen Group and Raiffeisen Switzerland. The design concept is based on the positioning statement «We pave the way» as well as the bank’s values, which have been incorporated into both the content and the visual design.
The paths portrayed serve as a bridge to the values: consistency, security, sustainability, dynamism, trust, stability and tradition. This connection is intended to reflect Raiffeisen's values. The geographical distribution of the images, from the nature trail in Andermatt to the Via Gottardo, a transit route steeped in tradition, to the Via Salina in the French Jura, is intended to indicate the company's local roots and proximity to its customers.
Responsible at RaiffeisenStefan Kern (Head of External Communications), Sabrina Rohner (External Communications Consultant). Responsible at Freicom: Cornel Speich (overall responsibility, concept), Karina Swierzy (art director), Doris Hollenstein (polygraphy), Mirjana Vujic (polygraphy).
Responsible at RaiffeisenStefan Kern (Head of External Communications), Sabrina Rohner (External Communications Consultant). Responsible at Freicom: Cornel Speich (overall responsibility, concept), Karina Swierzy (art director), Doris Hollenstein (polygraphy), Mirjana Vujic (polygraphy).
