Freiburghaus und Partner with director Oberhaus for 100 years of the Cancer League
In 2010, it will be 100 years since the Swiss Cancer League began its fight against this disease. To mark this remarkable anniversary, Bettina Oberli, director of *Herbstzeitlosen*, is shooting her first TV commercials on behalf of Kommunikationswerkstatt Freiburghaus und Partner.
The Swiss Cancer League is taking its anniversary year as a welcome opportunity to once again raise public awareness of the issue and thus attract additional donors to its cause. The anniversary activities will focus on a charity cycle race around Kleine Scheidegg with a number of prominent participants, a Switzerland-wide campaign day under the motto "Together on the road against cancer", which will culminate in a major event on Bern's Bundesplatz, and a TV advertisement.
Bettina Oberli has been recruited to direct this anniversary commercial, which was created by Bern-based communications agency Freiburghaus und Partner. The filmmaker, who was responsible for the biggest Swiss cinema success of the last 30 years with "Die Herbstzeitlosen", is shooting TV commercials for the first time. For the time being, the Bernese filmmaker is only revealing this much: "We are staging a kind of round dance of human life. And make it clear that the Swiss Cancer League is needed more than ever. The great tragedy of cancer and the high mortality rate prompted me to take part in this project. As a feature film director, I treat the short TV commercial format with respect."
After extensive preparatory work, filming has now been completed and post-production will follow in the coming weeks
Responsible at the Swiss Cancer League: Markus Aerni (Project Manager). Responsible at Freiburghaus und Partner: Daniel Müller (CD), Simon Freiburghaus (overall responsibility). Production: Topic Film, Director: Bettina Oberli.
Bettina Oberli has been recruited to direct this anniversary commercial, which was created by Bern-based communications agency Freiburghaus und Partner. The filmmaker, who was responsible for the biggest Swiss cinema success of the last 30 years with "Die Herbstzeitlosen", is shooting TV commercials for the first time. For the time being, the Bernese filmmaker is only revealing this much: "We are staging a kind of round dance of human life. And make it clear that the Swiss Cancer League is needed more than ever. The great tragedy of cancer and the high mortality rate prompted me to take part in this project. As a feature film director, I treat the short TV commercial format with respect."
After extensive preparatory work, filming has now been completed and post-production will follow in the coming weeks
Responsible at the Swiss Cancer League: Markus Aerni (Project Manager). Responsible at Freiburghaus und Partner: Daniel Müller (CD), Simon Freiburghaus (overall responsibility). Production: Topic Film, Director: Bettina Oberli.
