Freiburghaus und Partner BSW recruits for the Bernese cantonal police force
The advertising agency Freiburghaus und Partner BSW has created a provocative advertising campaign for the Bern Cantonal Police. The campaign uses humorous slogans based on stereotypes to recruit people for police training.
With prejudice slogans like "Jedä Tschugger het ä Schnoutz" and "D'Bulle si schtier" the Bernese cantonal police advertises for the recruitment of future policemen and policewomen. Over the next two years, 150 of them are to be trained.
The Bernese Cantonal Police has commissioned the advertising agency Freiburghaus und Partner BSW to create advertisements, banners, posters and the website for its provocative advertising campaign. The communication measures will also be implemented at trade fairs.
The aim of this campaign is to encourage the public and the target group of 20 to 35-year-olds to critically question the common clichés about the police profession and to engage with the job description. The aim is to address candidates who have not yet been reached through communication - for example, those who have completed their first vocational training, but also people with a baccalaureate or university degree.
Responsible at the cantonal police of Bern: Hans Rütti (Deputy Head of Human Resources).
Responsible at Freiburghaus und Partner BSW: Pascale Berclaz (Strategy, Management), Regula Hochuli (Consulting), Simon Freiburghaus (CD), Youri Laubscher (AD).
The Bernese Cantonal Police has commissioned the advertising agency Freiburghaus und Partner BSW to create advertisements, banners, posters and the website for its provocative advertising campaign. The communication measures will also be implemented at trade fairs.
The aim of this campaign is to encourage the public and the target group of 20 to 35-year-olds to critically question the common clichés about the police profession and to engage with the job description. The aim is to address candidates who have not yet been reached through communication - for example, those who have completed their first vocational training, but also people with a baccalaureate or university degree.
Responsible at the cantonal police of Bern: Hans Rütti (Deputy Head of Human Resources).
Responsible at Freiburghaus und Partner BSW: Pascale Berclaz (Strategy, Management), Regula Hochuli (Consulting), Simon Freiburghaus (CD), Youri Laubscher (AD).
