Mrs. Holles new tires

 
Winter tire Wirz advertising shows with Mrs. Holle that winter is coming soon for Pneu Egger. 
Every year, not only does the beautiful Christmas season arrive, but also winter. But how is it possible to prevent Swiss motorists from all coming to Pneu Egger for their winter tires on the same day - the day of the first snowfall? Quite simply: by teaching them with wit and charm that the Advent season is called Pneu-Egger-Zeit in advertising German. It's a nice tradition at Egger that they don't talk about tires in these commercials, but only about the time to change tires. Wirz showed this in the last commercial with two sets of teeth. These are stored in a tooth jar on the bedside table and then - whoosh - itch towards each other in the jar. After winning the pitch in 2004, the fourth film in this series is now available. This time, Wirz and CD Hanspeter Schweizer are focusing on Frau Holle. She puts a young man on the street in a romantic mood with a poetic snowfall. Then, in a nasty twist, Mrs. Holle only brushes her hair - which should make the scales fall from the driver's eyes. The commercial was produced by Markenfilm Schweiz and directed by Andreas Hoffmann.
Andreas Panzeri