Franz&René: New face of Energie Schweiz introduced with Energico and Doris Leuthard

The new campaign by Franz&René serves to strengthen the Energie Schweiz brand, which is to appear more direct, accessible, spontaneous, modern and playful, according to the agency. Drawings that feature the new Energico mascot in small, stylized stories serve as visual aids. They will be adapted accordingly for various media such as TV, press, magazines, but also for the buses of five Swiss cities and in various forms for the Internet.

The campaign works on two levels. First, the umbrella campaign aims to promote the new web portal developed by the Futurecom agency in Zurich. EnergySwitzerland.ch that provides answers to questions about energy saving and renewable energies. On the other hand, thematic campaigns in connection with projects and major issues sensitize the population to specific questions about saving energy. In addition to the new communication campaign, the Bernese agency Franz&René also realized the new corporate design for all brochures and documents published by the Swiss Energy Program.

The official launch of the new web portal and the new face of the Energy Switzerland program took place on Tuesday morning at the Kursaal in Bern in the presence of Federal Councillor Doris Leuthard. From now on, the Swiss population can follow the first adventures of the mascot. In spring, further episodes will round off the series.