Franz&René designs image campaign for Losinger Marazzi
The two companies, Losinger Constructions and Marazzi Generalunternehmung, are merging to form Losinger Marazzi. As the winner of the agency competition, Franz&René developed the company’s communications campaign, website, and new corporate identity.
The concept is intended to focus on the added value created by the union of the two companies. The campaign communicates this through a language of words and images that stands out from the rest of the market in the real estate and construction industry, the agency said in a statement. It focuses on the people who together make up the company's strength and conveys their most important values in three motifs, it said. The new Losinger-marazzi.ch website and other publications, which will be added in a second phase, will mark the new identity.
