Franz & René: Sexy web campaign for Hôtellerie Romande
The Yverdon-les-Bains, Broye, and Vallée de Joux division commissioned Franz & René to design a campaign. The agency was tasked with promoting the benefits of staying two nights—rather than just one—at one of the 17 hotels in the region.
The campaign is primarily aimed at sporty tourists (hiking, cycling) who pass through the region, but often booked only one, rather than two nights in a hotel. The agency designs a web campaign in two stages: The concept showcases an everyday tourist couple who have their wildest dreams in the region and by a rather funny way, are pulled back to reality. The spots were cut into two parts. After the first part, a banner appears on which the user can click to find out the second part of the story and access the actions of the hotel association.
Responsible at Hôtellerie Romande - Association Yverdon-les Bains Région, Broye et Vallée de Joux: Françoise Guilloud, Pierre-André Michoud. Responsible at Frank & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Simon Tellenbach (Campaign Manager), Eli Amuklu, Aurélie Salicio (Junior AD & Graphic Design). Director: Elias Amari
Spot "The nymph"
Spot "The wild man"
