Franz & René: New spot for Sel des Alpes
Franz & René unveils the new Sel des Alpes commercial. It fully supports the campaign, which was launched by the agency more than two years ago.
The image spot promotes the values of purity and authenticity of the Swiss brand and will be distributed during two weeks through a national media plan.
For more than two years, the agency has been working with Saline de Bex, which produces the famous white gold from the canton of Vaud. While in the first two years the focus was on brand awareness and success was not long in coming, in the second half of 2015 the emphasis was laid on spreading strong emotional values, emphasizing Swissness, authenticity and... a touch of special effects.
Over a duration of 20 seconds, the TV spot showcases the imposing landscapes of the Vaud Alps. In addition, the image spot is complemented by narrative voiceover and epic music. The authenticity and purity of the product is clearly seen through the transformation of a piece of salt stone from the Alps... into Sel des Alpes! The 14-day media schedule started on October 5 on all Swiss and private channels.
Responsible at Saline de Bex/Swiss Salt Works, Bex: Annick Foretay (Marketing Manager). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction ), Vincent Eichenberger (Campaign Manager), Marco De Albuquerque (Art Director). Film: Ramon + Pedro, Lausanne.
