Franz & René makes room for souvenirs
With the launch of Franz & René's new campaign, winter has finally arrived in the canton of Vaud.
The canton of Vaud offers a wealth of winter activities. From the Jura to the Vaud Alps as well as in the Pays d'Enhaut, winter is the most important season and therefore the offers are varied. Following an agency pitch, Vaud - Lake Geneva Region decided to place its trust in the Franz & René agency for its winter campaign concept: Make way for beautiful souvenirs! The concept unites all winter destinations under the common umbrella of Vaud - Région du Léman. The concept emphasizes the tangible experiences that can be had in the canton of Vaud and the unforgettable memories of them. The souvenir is the central theme of the entire campaign. Its emotional character is intended to highlight the individual advantages of each destination.
The design shows various souvenirs that can be taken home from the vacations in a personal setting. A slightly different campaign, which for once does not show the usual ski slopes, but gives the message a more personal touch. The campaign is structured with posters and banners that are distributed nationally. The website Myvaud.ch also summarizes all winter offers.
Responsible at Franz & René: Valérie Pecalvel (Strategic Direction) ; Luciano Gerber (Client Service Direction) ; Vincent Eichenberger (Campaign Manager) ; Marco De Albuquerque, Guido Masson (DA) ; Barbara Müller, Gianluca Terzini (Graphic design ). Photography/Post-Production: Olivier Pasqual/Daniel Belet
