Franky Slow Down is looking for a partner

The campaign "Slow Down. Take it easy" campaign for adapted speed is now a year and a half old and has already become a classic in many respects in this short time: The song of the same name reached number 5 in the Swiss charts, the angel Franky Slow Down became a popular cult figure, the campaign won numerous industry awards such as the "Effie" Gold Award for advertising efficiency, and around one million of the characteristic rear stickers were sent out. 270'000 Facebook-fans make "Slow Down. Take it easy" to be the most successful social media campaign, with the message spreading virtually by itself. Notably, the campaign already enjoys a level of awareness of well over 80 percent in the target group aged between 18 and 33 (source: University of Zurich, February 2011).

Under these circumstances, it is not surprising that the initiators of the campaign are literally inundated with requests for marketing cooperation, sponsorship, product development, etc. However, the campaign's clients, who are committed to the public interest, do not want to favor anyone. The campaign management has therefore decided to take an unconventional approach. These days, advertising material is drawing attention to the fact that you can apply to work with "Slow Down. Take it easy". They are specifically looking for three partnerships with companies and organizations that will help to spread the prevention message to the public.