France: Advertisers chase Roman chariots through Paris for Ben Hour

Advertisers' ideas are getting more and more outlandish: on Sunday morning, five Roman chariots, along with their draught horses and fighters, paraded through sleepy Paris in full costume. Those responsible closed the Iéna Bridge at the foot of the Eiffel Tower for the spectacle, as reported by the SDA news agency. The aim of the action is to promote the major production of "Ben Hur", directed by Rober Hossein, which will be staged at the Stade de France in September. The play will be performed over five days and 300,000 spectators are expected.