Frame Eleven and Polarwind design picture world of Hüsler Nest
The Zurich-based film and motion design studio Frame Eleven, together with Fabian Weber, has completely redesigned the visual appearance of Hüsler Nest. The appearance was launched at the beginning of April with the Hüsler Nest website. At the center of the atmospheric visual world is a two-minute image film.
The former gymnast Ariella Kaeslin and the former wrestling king Matthias Sempach are ambassador and ambassador of Hüsler Nest. In the film, they and other people go about their daily work with joy and verve. If the night was restful and the sleep deep, everything succeeds - as the claim "Good night. Good day" is supposed to show.
The pivotal point of the story is the moment when all the characters fall into bed in the evening, fulfilled, their haven of rest. "I wanted to capture the Hüsler Nest brand, which stands for nature, healthy sleep and the highest quality with perfected craftsmanship, in a strong and timeless visual world," says director Fabian Weber. He received a Carte Blanche for this. For the repositioning concept, he wrote the story, which works across generations and shows how closely intertwined man and nature are at Hüsler Nest.
Lilian Lüthi and Marc Haas from Frame Eleven are satisfied with the result: "Fabian Weber's directing work struck us several times with its high-quality and subtle implementation. His style perfectly matched our idea of how we wanted to implement the Hüsler Nest world," says Lüthi. "Frame Eleven and Fabian Weber felt and understood the Hüsler Nest brand from the very beginning," adds Susanne Erlacher-Härtel, Head of Marketing Communications at Hüsler Nest. In parallel, Hüsler Nest has developed a new brand and communication concept.
The film now adorns the homepage of the new website and is used selectively through clips on social media channels. Erlacher-Härtel says: "We have long wanted an image film that transfers the 'nest feeling', our philosophy and our brand values in a modern and emotional way."
Responsible at Hüsler Nest: Adrian Hüsler, Patrick Egloff, Susanne Erlacher-Härtel. Responsible at Frame Eleven + Partners (production): Lilian Lüthi, Fabien Pannatier, Marc Haas, Oliver Aemisegger. Concept/Script: Fabian Weber (Director). Production: Fabian Weber, Susen Gehle, Andy Lusti (Text), Fabian Weber (DoP), Nils Gabelgaard (1. AC), Fabien Pannatier (2. AC), Joel Tweitmann, Kenny Looser (Set decorators), Tatjana Kotoric (Styling), Noémie Bellwald (Hair/Make-up), Christoph Eser, Roman Brändli, Simon Wyss, Raphael Toel, Daniel Bleuer (Lighting), Niklaus Delley, Till Schlatter (Grip), Oliver Don (Editing), Jürgen Kulka (Grading), Dmitry Evgrafov (Music), Denis Elmaci (Sounddesign/Mix), Matthias Sempach, Ariella Käslin, Anouk Dörig, Merlin Quintanas Nobel, Martina, Gert (Cast), Heidi Sempach, Henry Sempach, Paula Sempach (Extras).
