Four: New Zealand, Canada, Tibet? Or Flims after all?
The Four. agency has created a campaign to show that vacations in Flims are more than just vacations in Flims.
Because in the middle of Graubünden, you can discover diverse landscapes reminiscent of Canada, Sweden, Scotland, New Zealand or Tibet. So anyone traveling to Flims this summer is also embarking on a very special trip around the world.
The campaign was implemented by the Zurich agency Four. in Zurich. Various poster formats were used, as well as banners and a Landing page.
Responsible at Weisse Arena Group: Andreas Bärtsch (Management, Marketing and Sales), Tobias Treichler (Marketing and Communication). Responsible at Four. Werbeagentur: Björn Brinkmann, Philipp Sträuli (CD), Daniel Gerber, Manon Gesess (consulting), Claudio Hagmann (DTP). Photography: Gaudenz Danuser. Image processing: Sota.
