Four develops annual report for Weisse Arena Group
The redesigned annual report for the Weisse Arena Group was once again created this year by the Zurich-based agency Four. For this project, the tagline concept already used in advertising for Laax was implemented.
Terms were chosen in which one word component is "On". "On" is intended to stand for the dynamism, timeliness and innovative strength of the company. Supported by images, topics such as the completion of the Rocksresort, the mission and the responsibility in the area of human resources are each presented emotionally on a double page and the further texts are teased.
Responsible at Weisse Arena Group: Andreas Bärtsch, Britta Kaula, Britta Maier (Marketing and Communication). Responsible at Four WerbeagenturBjörn Brinkmann, Philipp Sträuli (CD), Sandra Genge, Daniel Gerber (consulting), Sven Scheuermeier (DTP), photography: Gaudenz Danuser, image processing: Sota AG.
