Foundry: Grill Sheriff with new appearance
Grill Sheriff is kicking off the grilling season with a new brand identity. The goal was to share the company’s expertise and passion for grilling with a broad audience in an inspiring way. The agency Foundry Berlin | Zurich was commissioned to carry out this project.
In close cooperation with the founders Daniela and Marcel Meier, Foundry has developed a completely new appearance that gets to the heart of the company: For BBQ Experts. Passion and expertise for the topic of barbecueing form the basis of this core. Foundry has recognized this and implemented it in a targeted manner.
The authentic appearance of the Grill Sheriff on its own Youtube channel deserves special mention. The aim was to make the expertise of the popular barbecue courses as well as the size of the over 1,000 square meters of Grill Sheriff City, this competence center for barbecue and enjoyment, visually tangible. In collaboration with director Lukas Wälli, a series of entertaining how-to videos was created, which stand for enthusiasm, competence and knowledge transfer. From barbecue fans for barbecue fans. So founder Marcel Meier and his team didn't miss the opportunity to step in front of the camera themselves to explain the perfect grilling technique to their fans themselves with a pinch of humor.
The grill is indeed everywhere. The new website has been online since June. More than 700 selected products can be ordered, assembled right away or even repaired. High-end grills and less expensive models, all from well-known brands, share clear categories in the user-friendly web store. Barbecue courses from greenhorn to barbecue sheriff, delicacies and barbecue accessories of all kinds makes barbecue hearts beat faster.
Also new are the quarterly magazine "The Flaming Star" and the blog. "The Flaming Star" enjoys great popularity with a circulation of 20,000 copies each. On these platforms, the owners publish news about their popular barbecue courses, present the latest recipe ideas and new acquisitions in the product range, and report on their day-to-day business and the latest barbecue trends from around the world.
"We are proud that our passion for all things barbecue is now accessible to a wider audience - and in an authentic and visually appealing image," say Daniela and Marcel Meier.
