Foundry builds solid brand presence for Crowdhouse
The Foundry agency developed the entire brand presence—including a campaign and a pop-up store—for the real estate investment service provider Crowdhouse.
Crowdhouse is a fast-growing real estate investment fintech company based in Zurich. Foundry, based in Zurich and Berlin, was commissioned by Crowdhouse to build a communications foundation for the brand. Who is Crowdhouse? What can Crowdhouse do? What makes a real estate investment with Crowdhouse unique and lucrative? All these questions needed to be answered.
Foundry's work focused on a modern, unmistakable appearance that on the one hand does justice to the premium positioning of the brand and on the other hand avoids serving classic communicative banking and investment clichés.
In any case, the TV spots with unusual images and surprising statements, which run for several weeks at prime time ("10vor10" sponsorship) on Swiss television, are central. The second communicative mainstay are pointedly texted motifs. These appeared as posters in the city of Zurich and surrounding areas and as ads in the Swiss financial and business press.
Foundry designed the new Crowdhouse pop-up store as a special highlight. In Zurich's best city center location on Paradeplatz, an equally inviting and aesthetically high-quality store was created that invites customers and fans alike to stop in and linger. Here, in a friendly and informal atmosphere, visitors can experience the brand up close, find out about their dream property, take virtual property inspections and interview top real estate experts. This is in the context of a high-profile program of events on the future of real estate investing. The pop-up store was implemented in partnership with Richnerstutz and is open weekdays from 8 a.m. to 6 p.m. and Saturdays from 9 a.m. to 4 p.m.
Responsible at Crowdhouse: Robert Plantak (Co-founder, CEO & VR), Ardian Gjeloshi (Co-founder, Exec. Chairman & VRP), Bênoit Henry (CMO & CFO), Mathias Geisendörfer (Marketing Manager), Christine van Oeveren ( Business & Innovation Manager). Vhe responsibility at Foundry: Lukas Baumgartner, Markus Neumann, Alexander Sistenich, Sampo Hänninen, Gregor Wollenweber, Xavier Rodon and Sacha Moser. Implementation Pop-up Store: Richnerstutz.
