Photo rejected: Blue Cross criticizes government council
The Blue Cross may file a lawsuit against the Zurich Cantonal Government in federal court. The government does not want to include a certain image in the referendum newspaper in connection with the initiative against alcohol advertising in sports, arguing that it contains advertising.
The picture shows a typical situation from an ice hockey match: two players fight for the puck, while two Swiss beer brands are prominently displayed on their uniforms.
A photo could not correspond better to the content and title of an initiative, writes the Blue Cross in a press release on Monday. However, the government council found the image unfortunate and decided at its meeting last Wednesday to reject the photo for the referendum newspaper.
The government council argues that no advertising should be shown in the voting newspaper. The selected image is unintentional advertising for two alcohol manufacturers.
Representing a ban on advertising without advertising?
The Blue Cross does not understand this attitude. "How are we supposed to represent a ban on advertising if we are not allowed to show any advertising?" said Managing Director Stephan Kunz when asked by SDA.
Blue Cross now has 30 days to take legal action against the government council's decision. To do so, Blue Cross would have to file an appeal directly with the Federal Supreme Court.
