Formeldrei: New campaign for Parisienne
In Formeldrei's new Parisienne campaign, smokers can help determine the brand's redesign by voting.
Parisienne fans have a say in the redesign. By free SMS, e-mail and on Parisienne.ch Mr. and Mrs. Swiss can vote for their favorites until May 31, 2014. There are four new Päckli redesigns to choose from, as well as the current design for all those who think that not everything always has to change. The Bombige? The Electric? The solid one? The chic or the original? All five very different designs will be on sale, and one of the candidates is always hidden under the super foil.
Responsible at Parisienne: Robert A. Goossens (Brand Group Manager, BAT Switzerland); Angela Teucher, Mélanie Nassir and Christoph Schütz (Brand Executives). Responsible at Formeldrei: Moritz Adler (graphics/concept), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Jeanine Hochueli (consulting). Programming online: computed by. Photo: Nate Igor Smith, Drivenbyboredom.com.
