Formeldrei: Mediacompass launched by Publisuisse
Formeldrei's launch campaign dramatizes Publisuisse's Mediacompass as a navigation aid for media strategists as they navigate the rising tide of media in search of the perfect target group.
So what could be more obvious than to bring in Urs Schneider, the experienced media captain and current advertiser of the year, as the leading figure," asks Formeldrei in a press release. The campaign includes advertisements in the business and communications trade press, online banners, print brochures, presentation measures, an appearance on Mediacompass.ch and an almost two-minute trailer from Leguan. In the fast-cut, 3D-animated movie, a ship ploughs through the storm and finds its destination in the harbor thanks to the compass. With the well-known voice-over by Patrick Linke (RTL) and matching dramatic music, Leguan impressively realizes the campaign idea as a movie. The trailer was shown for the first time at Publisuisse Mediavision on April 24, 2012.
Responsible at Publisuisse: Oliver Hofer (Head of Sponsoring/Communications), Reto Burkhalter (Head of Communications), Claudia Wildbolz, (Project Manager Communications). Responsible at Formeldrei: Moritz Adler (CD), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Patrick Ochsenbein (consulting), Photo: Christian Grund, Zurich . Film production: Leguan Productions, Uetikon am See; Matthias Lenke (consulting / project management), Marc Ambühl (producer), Sascha Kämpf (Pixelbar/Leguan.ch), Jan Anthamatten (Pixelbar/Leguan.ch), Patrick Böhler (Audio-net / Leguan.ch).
