Formeldrei: Launch campaign developed for new ticket vending machine

The Bern-based agency Formeldrei created the launch campaign for the new ticket vending machine developed by the three transportation companies BLS, RBS/BSU, and Bernmobil.

Editorial - November 26, 2009

From November 2009, the four transport companies BLS, RBS/BSU and Bernmobil will gradually replace all existing ticket machines with standardized touchscreen models. According to the press release, the new machines not only offer maximum user-friendliness and cashless payment, but also a greatly expanded range of tickets and features such as cell phone charging at the machine. In the pitch for the launch campaign, the clients were won over by F3's concept, which presents the new "all-rounders" in the style of the advertising style of well-known electronics providers - always in the colors and with the designs of the three well-known public transport brands in the greater region.
Formeldrei created the advertisements, posters and brochure material for the campaign, the website www.ticketautomat.ch and the vending machine design.

Responsible at BLS AG: Mark Bachmann (Head of Advertising Passenger Traffic). Responsible at RBS/BSU: Jürg Kernen (Head of Marketing and Sales). Responsible at Bernmobil: Monika Scheiwiller (Head of Marketing Communications. Responsible at Formeldrei, Bern: Moritz Adler (CD), Andreas Thommen (AD), Christian Wüthrich (text/concept), Patrick Ochsenbein (consulting). Website programming: Roman Schmid, Bummzack, Biel.