Formeldrei: Campaign realized for Red Bull

The "Red Bull Alpenbrevet" takes young and young-feeling Töfflibuebe and -meitli from Meiringen via Grimsel, Furka, Susten and back, as the agency writes in a press release. Formeldrei created the communication design for the typical Red Bull event, including print material, advertisements and the website linked to Facebook, which was used to register over 300 heroes in a very short space of time. The prize is "a nice moped and, of course, plenty of social prestige in the growing fan community".
Responsible at Red Bull: Pius Schöpfer (Brand Specialist), Fabio Svaizer, (Communications Manager). Responsible at Formeldrei, Bern: Moritz Adler (CD), Christian Wüthrich (text/concept), Divio, Zurich (website programming).