Formeldrei: Campaign for Parisienne
Parisienne is now also selling its additive-free cigarettes in box packs. The Bern-based agency Formeldrei has created a campaign for this.
Parisienne Verte and Orange Ohne/Sans are now also available in practical box packs. The nudist theme naturally lends itself to this launch, according to a press release. Formeldrei puts the speedster in the box and provides a few more laughs at the POS with a wink. However, the bloody man is not only available in ATL and BTL media. He's also out and about in real life, at festivals or with the promotion teams.
Responsible at British American Tobacco SA, Lausanne: Robert Goossens (Group Brand Manager), Franziska Cook-Blase (Parisienne Brand Executive). Responsible at Formeldrei, Bern: Moritz Adler (graphics/concept), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Jeanine Hochuli (consulting).
