Formeldrei: Campaign for Libero fare association
Biel, the Seeland region, Grenchen, and the Bernese Jura have recently joined the Libero fare network. The Bern-based agency Formeldrei created a campaign to mark the occasion.
From December 14, 2014, the entire region will be able to travel on a single ticket for all public transport. However, existing Libero customers will also benefit from the expansion of the area: They can now buy tickets for commuting north or for spontaneous excursions to the hiking region of the Jura directly from the ticket machine.
Libero is now communicating in two languages. All information is consistently available in German and French - at the vending machine, on the website, in all printed matter and also in advertising. And the launch campaign by Formeldrei also demonstrates how "casually" Libero overcomes the language barrier. The posters and advertisements, which mainly appear in the new areas, show pictures of towns and landscapes in the region and welcome future Libero passengers with a friendly "Bonjour!".
From 14.12.14, the completely redesigned website, optimized for tablets and smartphones, will provide information on all the new features of the Libero fare network Mylibero.ch.
Responsible at Libero-Tarifverbund: Mark Bachmann (Head of Advertising BLS AG), Daniel Hirt (Managing Director Libero-Tarifverbund), Jürg Kernen (Head of Marketing and Sales RBS/BSU). Responsible at Formeldrei: Moritz Adler (CD), Lukas Bürki (AD), Christian Wüthrich and Marco Mesot (text/concept), Patrick Ochsenbein (consulting); Photo: Simon Opladen; Website: Frappant, Bern.
