Formeldrei: Now already three "With Without
Formeldrei has designed a new campaign for La Verte ohne/sans by Parisienne. That's because the Ohne/Sans line is now being expanded to include two new colors.
The two new sisters in the pretty wrapping paper are called Parisienne Jaune Ohne/Sans and Parisienne Orange Ohne/Sans. According to the agency, the whole family is being promoted with a continuation of the sensational campaign, which once again presents the naturalness of the Ohne/Sans in a tongue-in-cheek and unaffected way with references to the theme of nudism.
The campaign will be used in the form of posters, advertisements, POS and online in June and July.
Responsible at BAT Switzerland: Robert Goossens (Brand Manager Parisienne), Franziska Blase (Parisienne Brand Executive). Responsible at Formeldrei: Moritz Adler (graphics/concept), Philippe Moesch (graphics), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Jeanine Hochueli (consulting).Online: Station. Photo: Simon Opladen, Bern.
