Ford advertises with the difference

The new slogan "Feel the Difference" will be heard and seen throughout Switzerland from mid-May and will also be gradually introduced throughout Europe. The new brand claim consistently expresses the Ford brand values, according to a press release. In particular, the plan is to push the transfer of emotions in the customer approach. In future, the "value" of Ford vehicles will be emphasized in communications in radio, daily and magazine press. The outward expression of Ford quality is the "Kinetic Design", the new Ford design concept. For the first time, the new brand claim consistently links vehicle development, design, communication and sales across all models. This is one of the reasons why Ford will appear throughout Europe with the uniform and identical statement. The first model on which the new brand philosophy can be admired is the Ford S-MAX, which will be launched on the Swiss market in the second half of May.