We are European champions in no time

 
Euro 08 Euro RSCG Dialog & Digital realizes a campaign for football fans for Swiss Airlines. 
The big football festival in Austria and Switzerland will not only get emotions running high, but should also give Swiss a boost in the summer. Swiss wants to promote itself as the "airline for all fans" not only for flying in fans worldwide, but also between the stadiums in Vienna and Zurich around Euro 08. A Swiss "Hopp Schwiiz" plane christened by Köbi Kuhn is already flying throughout Europe. Since mid-January, the Lufthansa subsidiary has also been running a "Fantram" through the cities of Geneva, Basel and Zurich. The streetcar is decorated with cheering football fans. For the photos, Swiss employees posed in front of the camera in fan outfits of the participating football nations. After all, Swiss flies to all the countries that have qualified for the finals. The three Fantrams were launched with promotional effect. In Zurich, Mayor Elmar Ledergerber was the godfather, while Basel's "Drämmli" was christened by Ralph Lewin, a member of the Basel cantonal government, and the streetcars were designed by Euro RSCG Dialog & Digital. The agency is responsible for all direct marketing and below-the-line measures for Swiss. "Euro RSCG Dialog & Digital is the official agency of Swiss Airlines and has already been working for Swiss in the area of dialog for several months," explains Frank Bodin. The mandate will therefore continue independently - even after the pitch that has now been put out to tender for Swiss's traditional budget. Here, the previous agency Jung von Matt/Limmat will continue to work "at full speed" until March, as CD Alexander Jaggy explains.  
 
Andreas Panzeri