Flight to the hotel

 
Hotels Matter & Gretener is positioning the new Radisson SAS at Zurich Airport as a hotel for the highest standards. 
"Finally a hotel that meets the highest standards: Yours." This headline on a poster is also the program for Matter & Gretener's campaign. The Zurich agency won the budget for the new Radisson SAS hotel in a pitch three months ago. This pre-opening campaign is the first piece of work. More will follow when the luxury hotel, which is still under construction, opens in the coming months. The new Radisson SAS will be the first hotel in Zurich that can be reached on foot from the airport. Matteo-Thun design, 2000 m2 of conference space, a unique location right next to the terminals - the new Radisson SAS at Zurich Airport has many advantages. The opening campaign by Matter & Gretener gets to the heart of the matter. The ideas were developed within the CI/CD of the Radisson SAS Group and can be seen above all at Zurich Airport. "Here we want to appeal to arriving guests and business people, which is why the headlines are in English," explains copywriter Dominik Imseng. In the city of Zurich, German-language posters will also be on display later to reach local congress organizers.
For the design, Matter & Gretener primarily had to adhere to the fonts specified by the globally active hotel chain. However, the agency was able to develop the texts and images independently and creatively for Switzerland.
Andreas Panzeri