Flowcube communicates BYD Auto in Switzerland
The PR agency Flowcube is now responsible for BYD Auto's communication activities in Switzerland. The official market launch will begin on April 1 with a media event in the Umwelt Arena in Spreitenbach.
The internationally active PR agency Flowcube has secured the mandate for BYD Auto's communications work in Switzerland. The Chinese car manufacturer, one of the world's largest producers of electric and plug-in hybrid vehicles, is thus relying on an established agency for strategic market development. Flowcube supports BYD Auto with media relations, brand and product PR as well as social media.
The market launch starts with a launch event for the national media on April 1 in the Umwelt Arena in Spreitenbach. The opening of the first Swiss showroom on Uraniastrasse in Zurich will follow a few days later.
BYD Auto, a subsidiary of the technology group BYD Co. Ltd., has developed into one of the world's leading providers of new energy vehicles since it was founded in 2003. In July 2024, the company became the first car manufacturer to achieve production of eight million electric and plug-in hybrid vehicles.
With this mandate, Flowcube is further expanding its expertise in mobility communication and strengthening its role as a partner for international brands entering the Swiss market.
