Flops of the week: Secret campaign at Ringier
Have you noticed it too? Ringier's Cash Group, which usually sends out a Cash Media Report with its Mach Basic publication, failed to do so for the first time last week. Why do you think? Did the title perform badly?
Have you noticed it too? Ringier's Cash Group, which usually sends out a Cash Media Report with its Mach Basic publication, failed to do so for the first time last week. Why do you think? Did the title perform badly?
Oh where, just the day before the Mach Basic publication, Ringier spokesman Stefan Hackh was "very satisfied" with the new Wemf result when asked. And indeed, Dayli has 85,000 readers a day. Not bad at all for a paper that is only two years old.
Nevertheless, the result is probably the reason for the Cash Group's considerably quieter demeanor. In the reports twelve and six months ago, those responsible still loudly trumpeted the fact that the print reach of the young free business newspaper reported at the time did not correspond to the current level at all, but was around 50 percent higher thanks to an increase in circulation in the meantime - with a projected 127,000 print readers. And now there are 42,000 fewer readers. It's really difficult to explain this.
It is therefore understandable that the Cash Group is now taking a dive - and also covering a few tracks: for a week now, the Cash Daily media data on www.cash.ch has been missing the very document on which the (obviously incorrect) extrapolation for the 127,000 readers was derived.
Oh where, just the day before the Mach Basic publication, Ringier spokesman Stefan Hackh was "very satisfied" with the new Wemf result when asked. And indeed, Dayli has 85,000 readers a day. Not bad at all for a paper that is only two years old.
Nevertheless, the result is probably the reason for the Cash Group's considerably quieter demeanor. In the reports twelve and six months ago, those responsible still loudly trumpeted the fact that the print reach of the young free business newspaper reported at the time did not correspond to the current level at all, but was around 50 percent higher thanks to an increase in circulation in the meantime - with a projected 127,000 print readers. And now there are 42,000 fewer readers. It's really difficult to explain this.
It is therefore understandable that the Cash Group is now taking a dive - and also covering a few tracks: for a week now, the Cash Daily media data on www.cash.ch has been missing the very document on which the (obviously incorrect) extrapolation for the 127,000 readers was derived.
