Flop of the week: Will swine flu be the downfall of free newspapers?
Swine flu has so far been a godsend for all media outlets struggling with the summer news slump. Often derided as scaremongering, it could now prove to be the downfall of the print media itself—more specifically, the free newspapers.
So far, swine flu has been a feast for all media suffering from the summer news lull. Often derided as scaremongering, this could now be the downfall of the print media itself - or more precisely, the free newspapers. Amazingly, even free titles can transmit pathogens when they are passed from hand to hand. Who would have thought it ... According to Newsnetz.ch, the luxury hotel Victoria-Jungfrau in Interlaken has therefore issued a warning to its employees to handle free newspapers with care. However, even the Federal Office of Public Health (FOPH) considers this step to be somewhat exaggerated and has given the all-clear. The only helpful advice is that you should wash your hands after reading them. So commuters won't have to keep their hands off the newspapers in future either. It is not known what the situation is at the Hotel Victoria-Jungfrau. One possible solution would be to hand out stylish gloves to hotel guests so that they can indulge in their media consumption without worry.
