Flop of the week: Volcano gives Friends a hard time
Actually, the commercial that the Hamburg-based agency Scholz & Friends recently produced for Siemens is harmless—if it weren't for Eyjafjallajökull. The Icelandic volcano threw a wrench in the advertisers' plans.
Due to the effects of the volcanic eruption, the latest commercial from Scholz & Friends is attracting more attention than the Friends would like. The commercial begins with a volcano spewing ash. The film also provides the solution to the problem: simply vacuum up everything with the new vacuum cleaner from Siemens. It's actually funny, but Eyjafjallajökull is now the advertisers' undoing. The commercial is cynical, they say. But honestly, nobody could have guessed that the Icelandic volcano would paralyze half of Europe. Unfortunate coincidence? Unfortunately, this is not the first time that a Scholz & Friends campaign has been caught up in current events. The Berlin branch was confronted with a similar situation in January. At the time, the agency had just launched its campaign for the German Confederation of Skilled Crafts (ZDH) when the earth shook in Haiti. The images from the image spot showed how the world was literally crumbling apart.
