Flop of the week: Publicitas index does not bode well - advertising decline continued in March

The decline in advertising in the Swiss press continued in March. The index compiled by the advertising company Publicitas fell by 1.3 points to 84.7 points in March 2009 compared to the previous month. This index measures the development of advertising expenditure in the daily press. Two additional issues were published in March compared to 2008. Unfortunately, however, this was not enough to offset the negative effects of the economy. The advertising company recently announced that this was also unable to halt the decline in advertising.
All advertising categories saw a decline in volume. Broken down by sector, insurance companies and car importers placed more ads again in March. In the other sectors, on the other hand, restraint continued to be the order of the day. The declining number of job advertisements reflects "the adverse conditions on the labor market". The job advertisements sub-index fell from 169.9 to 163.4 points, while the real estate advertisements sub-index fell from 66.0 to 65.1 points.