Flop of the week: Print media with less advertising revenue in April
Compared with the same month last year, revenue fell by 13.2 percent to 124.1 million Swiss francs. It also declined significantly compared with the previous month.
As recently as March, newspapers and magazines in Switzerland generated CHF 150.3 million from advertising. This was reported by Wemf für Werbemedienforschung. Income from job advertisements fell to CHF 9.9 million (-36.2 %) compared to the same month last year. Income from real estate advertisements fell to CHF 3.7 million (-23.2 %). Other advertisements generated a total of CHF 99.5 million (-11.6 %). The only winner in April: leaflet inserts. Revenues here rose to CHF 10.9 million (+9.1 %). Revenues in the financial and business press fell year-on-year to CHF 3.5 million (-23.2 %). The daily press recorded a decline of 17.4 percent. The general press also suffered losses (-14.2 %), as did the regional weekly press (-11.3 %), the trade press (-8.4 %) and the specialty press (-7.6 %). At CHF 14.4 million, the Sunday press recorded 13.1% more sales than in the same month last year.
