Flop of the week: Zero tolerance for SRG wine advertising
SRG is taking a case to the Federal Administrative Court over a commercial that was objected to by the Federal Office of Communications (Bakom). It considers it disproportionate to be required to turn over the entire net revenue of 160,000 francs from the commercial to the federal government.
The commercial that Bakom objected to contained an unlawful sales offer: at times, the winery's Internet address and a telephone number for ordering were displayed. The film also referred to a limited special offer including the price. However, SRG quickly established that this violated the ban on sales offers. In consultation with Bakom, the film was adjusted and broadcast correctly, as spokesman Daniel Steiner explained at the request of the SDA news agency. According to Steiner, the wine advertisement only violated the ban on sales offers for a few seconds. In addition, it was the first alcohol advertisement broadcast by an SRG station after SRG was allowed to advertise beer and wine on February 1, 2010. SRG now hopes that the amount will be significantly reduced by taking the case to the Federal Administrative Court.
