Flop of the week: End of Ringier's iPad magazine The Collection
Ringier's monothematic tablet magazine The Collection has come to an end after just two issues. One of the main reasons for the discontinuation or change was the poor sales figures.
This is what the previous CEO of The Collection, Thomas Trüb, told Medienwoche.ch. Trüb was still confident when the magazine was launched. He said in April that he wanted to launch further topics on a regular basis. The two monothematic magazines appeared on the subject of "Royal Wedding" and the "Global Baby". However, the recipe for success of elaborate journalism did not work, at least with this iPad magazine. According to Trüb in an interview with Medienwoche, The Collection did not sell as well as expected. In addition, the marketing effort required to boost sales would have been too great. Ringier therefore decided to adapt its business model and abandon user financing. Ringier now wants to have its independent journalistic apps financed by partners and sponsors. However, this does not apply to the apps of existing newspapers and magazines.
