Flipkart apologizes for advertising message on Women's Day
The Indian online retailer Flipkart has apologized for an advertisement for International Women's Day that was explicitly directed at women.
For Women's Day, online retailer Flipkart wanted to congratulate all women with the following message: "Dear Customer, This Women's Day, let's celebrate You. Get Kitchen Appliances from Rs 299." It translates as "On International Women's Day, let's celebrate you by buying kitchen appliances."
This did not go down well at all. "Bravo Flipkart for such a stereotypical and sexist offer," wrote one young man. He read from the message that the e-commerce giant wanted to give women a place in the kitchen.
"We're sorry"
"Hundreds of women fighting for equality and here you come offering discounts on kitchen appliances? Are women only there for the kitchen?" wrote another user on Twitter. A large number of men and women reacted similarly. "We messed up and we're sorry," Flipkart tweeted in response. "We had no intention of hurting anyone's feelings. We apologize for our message on International Women's Day."
We messed up and we are sorry.
We did not intend to hurt anyone's sentiments and apologise for the Women's Day message shared earlier. pic.twitter.com/Gji4WAumQG- Flipkart (@Flipkart) March 8, 2022
Every year, March 8 is celebrated around the world as International Women's Day. The motto for 2022 was "United Nations Day for Women's Rights and World Peace". This aims to recognize women who demand the same rights as men. (pte/swi)
