Fitness in front of the TV

Health The health departments of the City and Canton of Zurich want to ensure that it’s not just the players who stay active during Euro 08. Yet another public-funding-backed initiative to make people happy.

 
Health The Department of Health of the Canton of Zurich and the Department of Health and the Environment of the City of Zurich are using a wide range of measures to ensure that it is not just the players who are getting active during Euro 08. These include a Euro match schedule with tips on how to keep fit during the TV broadcast of a Euro match, a series of trampoline posters with dispensers and various eAds and TV commercials, which will also be used on the big screens in public viewing areas. The measures are held together by a special campaign logo and motto, which will also be used by other Zurich health centers during Euro 08. These include, for example, the Zurich AIDS service organization and Health Promotion Canton Zurich. The campaign was realized by Matter & Gretener.

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