Fitness in a new outfit
The sports magazine «Fit for Life» has been in publication for twelve years, and has had the same layout for the past eight years. Now, the magazine’s design and content have been updated.
In the long run, only power helps. That's what Switzerland's biggest magazine for fitness, running and endurance sports, "Fit for Life", thought too - and in the midst of the big newspaper and magazine revamp, it has come up with a new design: from March, the magazine will be presenting its sports-loving readers with a new look and modernized content. Topics in the first revised edition include the fitness of Swiss Federal Councillors, the carbohydrate balance of athletes and an interview with triathlete and winner of the Ironman Switzerland 2008, Ronnie Schildknecht. In addition, science journalist Beat Glogger writes about gene doping. The editorial team was advised on the relaunch by journalist and publicist Hans Amrein, while the agency Gestaltungsraum 42 from Eggersriet was responsible for the new design.
Ready, steady, go!
The fitness magazine, which is published by AZ Medien, has more than 150,000 readers every month - and the publisher hopes that it will also be available online in the future. From March, there will also be a weblog at www.fitforlife.ch with topics relating to running, triathlon, cross-country skiing, swimming, mountain biking and road biking. "The trend is towards online information and exchanging ideas with like-minded people on corresponding web platforms," says Andreas Gonseth, the magazine's editor-in-chief. "This is a challenge for us and we have addressed it in the relaunch." An article archive is also available for download on the website. The publisher is also planning to further expand the community offerings.
Anne-Friederike Wilhelm
Ready, steady, go!
The fitness magazine, which is published by AZ Medien, has more than 150,000 readers every month - and the publisher hopes that it will also be available online in the future. From March, there will also be a weblog at www.fitforlife.ch with topics relating to running, triathlon, cross-country skiing, swimming, mountain biking and road biking. "The trend is towards online information and exchanging ideas with like-minded people on corresponding web platforms," says Andreas Gonseth, the magazine's editor-in-chief. "This is a challenge for us and we have addressed it in the relaunch." An article archive is also available for download on the website. The publisher is also planning to further expand the community offerings.
Anne-Friederike Wilhelm
