Fit with Sandoz and the advertising agency
The current advertising campaign for Sandoz, created by Werbeanstalt and centered on the theme «Switzerland’s Largest Fitness Center,» has been creating an unusual scene at Zurich’s main train station since Monday.
The current advertising campaign for Sandoz, created by Werbeanstalt and centered on the theme «Switzerland’s Largest Fitness Center,» has been creating an unusual scene at Zurich’s main train station since Monday.
The APG’s “Rail-Rolling-Star” posters at Zurich Central Station encourage passersby to do something for their health. And although some still adamantly insist that exercise is unhealthy, the opposite is true—at least for the Zurich advertising agency. For those who don’t want to remain stuck in their office chairs or in front of the TV, the agency’s creative team designed a running course right in the middle of the station for their client: featuring a starting point, three checkpoints with calorie-burn indicators, and a finish line. Apparently, it’s working, as Tuesday’s photo proves …
The APG’s “Rail-Rolling-Star” posters at Zurich Central Station encourage passersby to do something for their health. And although some still adamantly insist that exercise is unhealthy, the opposite is true—at least for the Zurich advertising agency. For those who don’t want to remain stuck in their office chairs or in front of the TV, the agency’s creative team designed a running course right in the middle of the station for their client: featuring a starting point, three checkpoints with calorie-burn indicators, and a finish line. Apparently, it’s working, as Tuesday’s photo proves …
