Fisherman's Friend relies on weather sponsorship

"passengertv" and "gasstationtv" have added weather sponsorship to their range. Fisherman's Friend, a traditional manufacturer of pastilles and known for its original advertising, is advertising its latest product in a commercial from today. The commercial is based on the Fisherman's Friend TV advertisement. "passengertv" has edited the TV commercial graphically and adapted it technically to the requirements of weather sponsorship on its channels.weather forecast and commercial with opener and closer last a total of 18 seconds. The package is broadcast on average every 5 minutes on the 4500 screens of "passengertv" and "gasstationtv". This means that Fisherman's Friend reaches around 1.5 million people across Switzerland every day in the digital out-of-home sector, with surveys confirming that weather formats are among the most popular and highest-reach programs. Weather sponsorship therefore guarantees a high level of attention - especially in a medium such as "passengertv", which has a highly significant WEMF-certified advertising impact.The program on the screens of "passengertv" and "gasstationtv" is constantly updated and also promotes emotional customer loyalty with moving images, offers for young people such as Tize and popular campaigns such as photo competitions. Original commercials present the brand in a modern and fresh light. "passengertv" is delighted with the collaboration and congratulates Fisherman's Friend on its new advertising presence, says Daniel Pulfer, Sales Director: "The company has a high level of credibility and radiates sympathy." Their commitment confirms the attractiveness of digital out of home: "This means that this medium is continuing to gain momentum." Conversely, Fisherman's Friend is also delighted "to be the first brand to use this new format from passengertv and gasstationtv for the launch of our latest spearmint flavor," says Jean-Yves Cuendet, Head of Marketing Fisherman's Friend Switzerland. "The pastilles were originally developed for stormy weather, but we hope that the weather will be rather calm and pleasant during this circuit."