Fischer's Fritz in the sea of rays
Snacks Numéro10 has made the Urania Tower in Zurich shine in a whole new light for Coraya.
Dip: The snacks from the Coraya brand come from the sea and are made from
The recipe is inspired by ancient Japanese traditions of fish preservation.
Fillets of Alaska pollack and hake are prepared with chicken egg white,
Wheat and potato starch, rapeseed oil, sugar, crab flavoring and others
secret ingredients in Caretan in Normandy.
processed into "nutritionally very valuable" snacks. How
do I tell my customer this?
For this budget, the Röschtigraben agency Numéro10 in Berne has developed a
Idea chosen slightly off the beaten track. Because fish with sea
and this can be associated with a lighthouse,
strategic planner Gilles Aeby looked to the agency for ideas,
like Coraya's Brand Values, but nevertheless
could be transported to their products in Switzerland. The
The solution was found in an installation by Gerry Hofstetter. The
Light artist has "converted" the Urania Tower in Zurich into a lighthouse,
by illuminating the observatory in colorful splendor for five days.
let. The stargazers were annoyed that the light outside their
telescopes do not make sense. The campaign attracted a lot of attention
in the media, where TeleZüri reported on
20 Minuten to Tages-Anzeiger in detail about the Coraya campaign
has been reported. From the photographs of the "lighthouse", the
agency designed an advertisement for Coraya as well as various material for
POS coverage and flyers.
Gerry Hofstetter is the artistic director of the Luminis Festival. He
works in Zurich. For over five years, the ex-banker has been transforming
buildings, monuments and mountains around the world with light art projections in
temporary art objects. For over nine years he has been running his own
Marketing, event and design agency. In the UN Year of Water, he has
Icebergs in the Antarctic illuminated.
Coraya is part of the Soparind-Bongrain food group. In its
The portfolio also includes Caprice des Dieux, Tartare, Chaumes and Chocolat
Villars. In Switzerland, Coraya products are distributed by CPM Suisse in
represented by Cressier. They can be found at Migros and Coop.
Andreas Panzeri
