Fisch.Meier.Direkt gives HP the necessary sharpness
Small and delicate from the outside, but absolutely powerful when you try it: the chili pepper. That’s exactly how HP wants to position itself with a new B2B mailing.
It looks small and delicate from the outside, but when you try it out, it's absolutely huge: the chili pepper. This is exactly how HP wants to position itself with a new B-2-B mailing. The dialog agency Fisch.Meier.Direkt created a B-2-B mailing for an HP product line that included a real chili pepper. With their compact architecture, the HP entry-class servers deliver strong performance in the smallest of spaces, according to the press release. Small size - big impact, in other words. There is probably no better way to dramatize this guiding principle than with the hot, small bell pepper fruit. The mailing leads IT managers through the advantages of HP Entry-Class servers via a stringent line of argumentation. And finally to a reply card with which a consultation can be requested. This fiery implementation of the dry topic triggered the desired reaction from the target group - a big impact.
