Fisch.Meier.Direkt lets the PostMail pigeon fly

The creative minds at Fisch.Meier.Direkt have designed a mailing for PostMail that forms the frame for a whole packet of vouchers with lots of offers and discounts. On the inconspicuous outside, only a wall with cracks is visible. When opened, a pop-up pigeon flies towards the recipient, carrying the vouchers in its talons. According to a press release issued by the agency, the success of the mailing was as impressive as its design. Responsible at PostMail:
Mark Friedrich (Head of Marketing Communications), Domenico Pereira (Marketing Communications). Responsible at Fisch.Meier: Remo Bachmann (CD), Suzanne Friedli (AD) Thomas Engeli (concept/text), Romeo Bucceroni (production) Gabriele Knus, Andri Hofmann, Dominic Siegrist (consulting).