Fisch.Meier with billboards for Saab
The automaker Saab has taken a new approach to its brand communication and is sponsoring shows on Swiss television.
The car manufacturer Saab has taken a new approach to its brand communication. As part of its sponsorship commitment, the Tuesday crime drama and the cult series "24" will be supported on Swiss television from June. The billboards, which emphasize the criminalistic effect, were created by Fisch.Meier.
