Fish.Meier attracts to the Weisse Arena
The Zurich-based agency Fisch.Meier created the winter marketing campaign for the winter sports resort Laax. To do so, the creative team put the current seasonal catalog through a slimming regimen.
The Zurich agency Fisch.Meier has realized the winter communication for the winter sports resort Laax. For this, the creative heads have subjected the current season catalog to a slimming course: Compared to last year, the catalog has shrunk from 36 to 16 and now also doubles as a poster. The information package is supplemented by a hotel brochure with all the hotels of the Weissen Arena Group, as well as a detailed price list and a small-format folder containing the most important offers. Since the young target group can also be found on the Internet, all important information regarding vacation apartments, opening hours, package deals and lesson times is also available on Laax.com. The communication package is supplemented by a self-mailer. However, the news about the start of the season can only be read once the "Laax glasses" with integrated red filter have been put together.
