Fish Meier chews magnesium tablets

The pharmaceutical company Nycomed in Wädenswil has commissioned Fisch Meier Direkt to launch the new magnesium preparation Magnegon, which, according to Fisch Meier, is the first chewable tablet of its kind and can be taken anywhere. In the first phase, it will be introduced specifically to pharmacies with a two-stage mailing and a reminder as well as an insert in the pharmacist's newspaper.