Fisch.Meier keeps HP customers up to date

For the first time, the Zurich-based dialog marketing agency is also demonstrating its skills in the online sector: Fisch.Meier is responsible for the text and visual design of the e-newsletter for Hewlett-Packard. The newsletter informs more than 120,000 Swiss subscribers every month about HP products and promotions. As Fisch.Meier writes in the corresponding press release, the purpose of the newsletter is not only to provide information but also to generate leads, build customer loyalty, support sales and increase traffic to the HP online store.