Movie coming soon to Mediamarkt

Cinema magazines A year ago, the monthly titles Film demnächst and Avant première were given a new layout. Now they will be given another facelift at the end of March. The main reason: the colored text was difficult to read. The new layout is now "much clearer and more dynamic", says advertising manager Joël Dufour. The two cinema magazines from the Geneva-based Quorum Group, which are available free of charge in many cinemas, in all Media Markt stores and at Resa+ and Tic Tec ticket outlets, are also expanding their distribution: The March edition of Avant première will be available for the first time in 29 video stores and distributed to 50 video clubs (plus 20,000 copies).
Film will soon follow in German-speaking Swiss clubs in April (plus around 30,000 copies). In addition, 15,000 copies will be available in the Dietlikon multiplex, which opens in spring (WW 6/04). Film demnächst currently has 145000 copies, Avant première 120000 copies.
(mk)