Filialsuche.ch: Popular with Lidl customers
Of the 100,000 visitors to the Filialsuche.ch multi-store locator, over 20,000 are looking for a Lidl store, followed by users searching for a Hornbach or Interdiscount location.
Lidl is far ahead of all other food retailers in the search query rankings. The site operator of Filialsuche.ch says: "This can be explained by the fact that the German store chain still has a much sparser store network. The comparatively low search volume at Denner or Coop is simply due to their high coverage. On average, there are around 10,000 inhabitants per Denner store. For a Lidl store, this is more than 95,000. In addition, some Lidl stores are still brand new and consumers have simply not yet internalized the locations."
Lidl is followed by the DIY store Hornbach, which is currently the second most frequently searched for with six Swiss branches. In total, the search volume at filialsuche.ch is spread across thirty indexed retailers.
The statistics also show that just under a third of all search queries come from mobile devices. The iPhone continues to lead the way here, together with the iPad. The two Apple devices have a share of 70 percent. The majority of the remaining hits come from smartphones and tablets with Android operating systems. (ots)
