Mainland: St.Galler Kantonalbank in person
Festland developed a new interaction concept for the St. Galler Kantonalbank website and created a new screen design—thereby significantly improving the user experience.
The concept follows the "mobile first" principle, with the user experience primarily designed for smartphones and tablets. The flyout navigation creates a clearly structured overview of the topics and subtopics and allows visitors to find the desired content in just a few clicks. For an optimal result, the new user navigation was subjected to comprehensive usability testing before going live.
The new website focuses on customer proximity. The 500 or so customer advisors are all represented with a picture and a text portrait and have their own Domain. Other features of the website include online calculation tools for financial planning of different life situations, live search for branches and customer advisors, and integration of all locations and ATMs with Google Maps.
The programming was done by ConX in Lucerne.
